Design's Horizontal Life

“Move back. Move forward,” horizontally beckons the Aux Armes website, echoing the horizontal thinking of the young duo of a design team. Culling their name from both the French Revolution and a Serge Gainsbourg album, Aux Arme creators Sam Wheeler and Dino Siampos are turning New York store fronts into a kind of cultural roulette. “We draw on our experience and understanding of style and culture to conceive of, resource and produce visual environments…,” explains the Aux Armes mission statement. Visual environments indeed- you may recall the Warhol-ian windows at Diane von Furstenberg or the ominous Crow masks adorning the mannequins at Curve. So compelling are their storefronts that they are worth a stroll by, even if the recession will keep you from shopping. Check out future projects here.