Guest Blogger Ksenia Yachmetz“You are tired at last of this old world…
You read prospectuses catalogues and posters which shout aloud
Here is poetry this morning and for prose there are the newspapers
There are volumes for 25 centimes full of detective stories…
Announcements and billboards shriek like parrots
I love the charm of this industrial street…”
-Guillaume Apollinaire, “Zone”
At the turn of the twentieth century, Pablo Picasso and the French Cubists inaugurated modernity by incorporating newsprint directly into art. From referential representations in oil paintings to actual clippings in collages, the newspaper became a central element in the compositions of avant-garde artists across Europe. The Italian Futurists not only employed newsprint in art but also published their first manifesto in Le Figaro, a daily newspaper in Paris. This is evidence of the medium's rise in both popularity among and exposure to the public. The newspaper also lent itself well to the ambitions of the Russian Constructivists. They used its format, headlines, and photographs as elements in designing magazine layouts, book covers, and socialist propaganda posters.
Each of the examples included in this gallery use newsprint for both its aesthetic and its functional value. As described in Apollinaire's poem, the newspaper was a representation of new city life. No longer isolated in small towns and villages, people poured into cities and embraced a metropolitan lifestyle, which included everything from dance halls to factories. Because the newspaper could easily and clearly transfer messages across time and space, artists used it as tool for cross-cultural communication in an increasingly industrialized and urbanized society.
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